A powerful combination of behavioural economics, neuroscience, and evolutionary psychology; decision science is a way of scientifically shaping your ideas and improving interactions with supporters, donors and customers for social good. This approach is used by many of the world’s leading companies to sell their products, and increasingly by public bodies, charities, INGOs and social enterprises.

About =mc consulting

Established in 1988, =mc consulting is one of Europe’s longest established consulting firms working with charities, INGOs and public bodies. In 2019 we set up the decisionscience practice to focus on this exciting new area of work. To find out about the benefits decision science could bring to you contact us.

What our clients say

"The insights and support that decisionscience team brought to our fundraising campaign over several months helped us meet and exceed our targets.”

Tom Dixon

Designer

“The session was exactly what I’d hoped for and people have been very enthused by the approach. Lots of great ideas are flying around. I’m really optimistic that this approach can make a big difference"

Chris Woo

Trustell Trust

“It’s been such a pleasure working with the =mc consulting team. They were really focused on solving our- challenges even when the challenges kept changing.”

Celia Brady

Edinburgh Zoo

“Just wanted to thank you so much for the training programme, which was hugely enjoyable, inspiring and thought provoking. I’m very keen for us to improve our story-telling and the way that we pitch Unicef to supporters.”

Russell Delew

UNICEF UK

TWITTER

Handle @neurosciencemc

LATEST BLOG ENTRY

Decision Science | Dirty Money, Marina Jones | UK British bank notes

Dirty cash I (still) want you. Money talks.

This week at school my children have been learning all about coins, counting and the value of money. But in our house this has caused a challenge. We don’t have any cash, just cards! Result? We’ve scrabbling around- down the back of the sofa- trying to find coins and notes to help a six year old learn the value of money. So cash it appears is still something useful to know about, even for children. This experience has got me thinking though- as a fundraiser- do we still want notes, coins. To paraphrase Adventures of Stevie V do we still want ‘dirty cash’?