A powerful combination of behavioural economics, neuroscience, and evolutionary psychology; decision science is a way of scientifically shaping your ideas and improving interactions with supporters, donors and customers for social good. This approach is used by many of the world’s leading companies to sell their products, and increasingly by public bodies, charities, INGOs and social enterprises.

About =mc consulting

Established in 1988, =mc consulting is one of Europe’s longest established consulting firms working with charities, INGOs and public bodies. In 2019 we set up the decisionscience practice to focus on this exciting new area of work. To find out about the benefits decision science could bring to you contact us.

What our clients say

"The insights and support that decisionscience team brought to our fundraising campaign over several months helped us meet and exceed our targets.”

Tom Dixon

Designer

“The session was exactly what I’d hoped for and people have been very enthused by the approach. Lots of great ideas are flying around. I’m really optimistic that this approach can make a big difference"

Chris Woo

Trustell Trust

“It’s been such a pleasure working with the =mc consulting team. They were really focused on solving our- challenges even when the challenges kept changing.”

Celia Brady

Edinburgh Zoo

“Just wanted to thank you so much for the training programme, which was hugely enjoyable, inspiring and thought provoking. I’m very keen for us to improve our story-telling and the way that we pitch Unicef to supporters.”

Russell Delew

UNICEF UK

TWITTER

Handle @neurosciencemc

LATEST BLOG ENTRY

Everything you know is wrong: Unlearning from Captain (Sir) Tom Moore and giving him some advice

On Aril 6th, Captain Tom Moore started walking in his backyard, with the intention of walking 100 laps to raise £ 1,000 for the NHS Charities Together. By April 30th, his 100th birthday, he had raised £ 32 million or $ 40 million, with donations continuing after his birthday. He has since been knighted. But how on earth did he succeed without fundraisers and specifically fundraising consultants?