Transform your results with Decision Science
Our Decision Science training gives you actionable strategies you can apply immediately. We can offer sessions online or onsite.
A museum shop needed visitors to spend more time and money.
Find out how the =mc decisionscience team helped.
A zoo wanted visitors to understand conservation issues better.
Find out how the =mc decisionscience team helped.
A foodbank was keen to encourage shoppers to contribute more.
Find out how the =mc decisionscience team helped.
A national Olympic body wanted training in behaviour change.
Find out how the =mc decisionscience team helped.
A global humanitarian agency wanted donors to increase their gifts.
Find out how the =mc decisionscience team helped.
An early years INGO needed innovative techniques to engage parents.
Find out how the =mc decisionscience team helped.
Decision Science
A powerful combination of behavioural economics, neuroscience, and evolutionary psychology; decision science is a way of scientifically shaping your ideas and improving interactions with supporters, donors and customers for social good. This approach is used by many of the world’s leading companies to sell their products, and increasingly by public bodies, charities, INGOs and social enterprises.
About =mc consulting
Established in 1988, =mc consulting is one of Europe’s longest established consulting firms working with charities, INGOs and public bodies. In 2019 we set up the decision science practice to focus on this exciting new area of work. To find out about the benefits decision science could bring to you contact us.
Upcoming events
Discover how to Drive Fundraising Breakthroughs
Using Artificial Intelligence and Decision Science combined!
The masterclass has now happened but you can still gain access to the full six hours recording for just £99.00. Or better still, why not bring the masterclass in-house to your team with a version specially adapted to your work area. Interested? Contact Bernard Ross.
What our clients say
LATEST BLOGS
Turning an Anti-Vax Challenge into a Fundraising Breakthrough Using AI
An interview betweenBernard Ross and Filipe Pascoa on the Gustave Roussy project — an impressive case study showing the impact of applied AI and decision science on fundraising campaigns.
Why Understanding AI Terms Matters for Fundraising
Artificial Intelligence (AI) is one of the most discussed, and often misunderstood topics in our sector. Fundraisers are told that AI can transform acquisition, boost retention, and help unlock major gifts. But how?
