A powerful combination of behavioural economics, neuroscience, and evolutionary psychology; decision science is a way of scientifically shaping your ideas and interactions with supporters, donors and customers. This approach is used by many of the world’s leading companies to sell their products, and increasingly by public bodies, charities, INGOs and social enterprises.

About =mc consulting

Established in 1988, =mc consulting is one of Europe’s longest established consulting firms working with charities, INGOs and public bodies. In 2019 we set up the decisionscience practice to focus on this exciting new area of work. To find out about the benefits decision science could bring to you contact us.

What our clients say

"The insights and support that decisionscience team brought to our fundraising campaign over several months helped us meet and exceed our targets.”

Tom Dixon

Designer

“The session was exactly what I’d hoped for and people have been very enthused by the approach. Lots of great ideas are flying around. I’m really optimistic that this approach can make a big difference"

Chris Woo

Trustell Trust

“It’s been such a pleasure working with the =mc consulting team. They were really focused on solving our- challenges even when the challenges kept changing.”

Celia Brady

Edinburgh Zoo

“Just wanted to thank you so much for the training programme, which was hugely enjoyable, inspiring and thought provoking. I’m very keen for us to improve our story-telling and the way that we pitch Unicef to supporters.”

Russell Delew

UNICEF UK

TWITTER

Handle @neurosciencemc

LATEST BLOG ENTRY

The World’s Largest Arts Fundraising Experiment

Over six months – September 2019 to March 2020 – ten arts organisations throughout England took part in the World’s Largest Arts Fundraising Experiment. The purpose of the project was to identify ways in which galleries, museums, performing arts companies, and touring venues could improve their private income – by attracting new supporters, by persuading existing supporters to contribute more, and to find new ways of giving. The focus was on philanthropy from individuals, and the lens was the potential to use decision science in fundraising.