A museum shop needed visitors to spend more time and money.
Find out how the =mc decisionscience team helped.
A zoo wanted visitors to understand conservation issues better.
Find out how the =mc decisionscience team helped.
A foodbank was keen to encourage shoppers to contribute more.
Find out how the =mc decisionscience team helped.
A national Olympic body wanted training in behaviour change.
Find out how the =mc decisionscience team helped.
A global humanitarian agency wanted donors to increase their gifts.
Find out how the =mc decisionscience team helped.
An early years INGO needed innovative techniques to engage parents.
Find out how the =mc decisionscience team helped.
Decision Science
A powerful combination of behavioural economics, neuroscience, and evolutionary psychology; decision science is a way of scientifically shaping your ideas and improving interactions with supporters, donors and customers for social good. This approach is used by many of the world’s leading companies to sell their products, and increasingly by public bodies, charities, INGOs and social enterprises.
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Thank you for the BIG ideas Danny
In memory of Daniel Kahneman (March 5, 1934- March 27, 2024), winner of the 2002 Nobel Memorial Prize in Economic Sciences, who with Vernon L. Smith, revolutionized our understanding of decision making through his life’s work with his intellectual partner Amos Tversky.
Is Menu Manipulation Costing you Money?
Bernard Ross shows how decision science impacts on your personal life when you visit a restaurant, exposing the techniques use by restaurants to persuade us to spend more money.
