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Decision Science
A powerful combination of behavioural economics, neuroscience, and evolutionary psychology; decision science is a way of scientifically shaping your ideas and improving interactions with supporters, donors and customers for social good. This approach is used by many of the world’s leading companies to sell their products, and increasingly by public bodies, charities, INGOs and social enterprises.
About =mc consulting
Established in 1988, =mc consulting is one of Europe’s longest established consulting firms working with charities, INGOs and public bodies. In 2019 we set up the decisionscience practice to focus on this exciting new area of work. To find out about the benefits decision science could bring to you contact us.
What our clients say
"The insights and support that decisionscience team brought to our fundraising campaign over several months helped us meet and exceed our targets.”
Tom Dixon
Designer
“The session was exactly what I’d hoped for and people have been very enthused by the approach. Lots of great ideas are flying around. I’m really optimistic that this approach can make a big difference"
Chris Woo
Trustell Trust
“It’s been such a pleasure working with the =mc consulting team. They were really focused on solving our- challenges even when the challenges kept changing.”
Celia Brady
Edinburgh Zoo
“Just wanted to thank you so much for the training programme, which was hugely enjoyable, inspiring and thought provoking. I’m very keen for us to improve our story-telling and the way that we pitch Unicef to supporters.”
Russell Delew
UNICEF UK
LATEST BLOG ENTRY
Nudging Towards The Needle
There’s a Covid vaccination problem in the US, and it’s a very different one than the rest of the world faces. A large number of citizens are vaccine hesitant, or just can’t get motivated to get their shot. What can agencies, both public and private, that are concerned for public health do to encourage these people?
Alan Hutson
18 June 2021
