Transform your results with Decision Science
Our Decision Science training gives you actionable strategies you can apply immediately. We can offer sessions online or onsite.
A museum shop needed visitors to spend more time and money.
Find out how the =mc decisionscience team helped.
A zoo wanted visitors to understand conservation issues better.
Find out how the =mc decisionscience team helped.
A foodbank was keen to encourage shoppers to contribute more.
Find out how the =mc decisionscience team helped.
A national Olympic body wanted training in behaviour change.
Find out how the =mc decisionscience team helped.
A global humanitarian agency wanted donors to increase their gifts.
Find out how the =mc decisionscience team helped.
An early years INGO needed innovative techniques to engage parents.
Find out how the =mc decisionscience team helped.
Decision Science
A powerful combination of behavioural economics, neuroscience, and evolutionary psychology; decision science is a way of scientifically shaping your ideas and improving interactions with supporters, donors and customers for social good. This approach is used by many of the world’s leading companies to sell their products, and increasingly by public bodies, charities, INGOs and social enterprises.
About =mc consulting
Established in 1988, =mc consulting is one of Europe’s longest established consulting firms working with charities, INGOs and public bodies. In 2019 we set up the decision science practice to focus on this exciting new area of work. To find out about the benefits decision science could bring to you contact us.
What our clients say
LATEST BLOGS
Real World Testing of the Endowment and IKEA Effect
We did some “real world” tests on two cognitive biases that are especially useful to fundraisers: the Endowment Effect and the IKEA Effect. This was done through a simple Cakes For Charity experiment with some interesting results.
Thank you for the BIG ideas Danny
In memory of Daniel Kahneman (March 5, 1934- March 27, 2024), winner of the 2002 Nobel Memorial Prize in Economic Sciences, who with Vernon L. Smith, revolutionized our understanding of decision making through his life’s work with his intellectual partner Amos Tversky.
