On Aril 6th, Captain Tom Moore started walking in his backyard, with the intention of walking 100 laps to raise £ 1,000 for the NHS Charities Together. By April 30th, his 100th birthday, he had raised £ 32 million or $ 40 million, with donations continuing after his birthday. He has since been knighted. But how on earth did he succeed without fundraisers and specifically fundraising consultants?