Bernard Ross, =mc consulting and decisionscience director, is leading the key masterclass at the prestigious International Fundraising Congress in Holland 18th-19th October 2022. This masterclass is essential for anyone who wants to learn more about the application of the latest thinking in decision science, neuroscience and cognitive psychology to fundraising, communications, advocacy, and campaigning.
He’ll be joined by two leading global thinkers and practitioners in the field of decision science- Omar Mahmoud of UNICEF International and Thomas Kurman of Oxfam USA. Together they will lead 30 senior professionals in an intense two-day class to explore how decision science can impact on and improve the work of INGOs, NGOs and public bodies.
The masterclass will take an unusual high-level form to ensure participants, drawn from 15 different countries, get maximum benefit.
Pre-masterclass
In a first, participants will be invited to a special onboarding webinar before the onsite event to meet each other and find out how the class will be organised. They’ll also find out about the three projects they’ll be asked to tackle live. And they’ll be offered the chance to find out some of the key principles in decision science by watching a specially filmed introduction.
Masterclass
The class starts at 14.00 on 18th October and run until 12.30 on 19th. Across the two intense days participants will learn to understand the key biases and heuristics that supporters and prospects use when making decisions. They’ll plot supporter decision journeys, identifying key points to make interventions. And finally, they’ll learn how to frame propositions, manage web interactions, structure conversations, and write promotional literature in ways that lead to higher gifts amounts and greater engagement.
A key feature of the programme will be the importance of designing behavioural experiments to ensure your results are robust, scalable and replicable.
Participants will be in one of three groups each tacking a specific project. While the projects might change the options currently under consideration are:
- Transforming the success of a charity thrift shop
- Organising a web campaign for a small children’s home
- Improving results in a face-to-face collection
Each of the teams will produce a decision science-based set of recommendations for the agency who have provided the case study.
Participants will also be running a range of experiments over the course of the conference- exploring some of the key ideas in decision science. Watch this space for onsite real-time reports.
Follow-up
All of the case studies have real implications. Each of the agencies that has agreed to provide a case study are committed to adopting a number of the recommendations provided. Participants will be able to track the impact of their project recommendations.
And will be a follow-up webinar after IFC to review the results as a group.
Want to know more about how decision science could help improve engagement by your supporters, customers or service users why not explore our website? Or contact Bernard Ross at bernardross@mc.consulting.
