In this blog we explain why the truth about bees and their famous waggle dance is important, and links this to why a fifth of your fundraising should be looking for markets or approaches — especially decision science — you maybe haven’t tried yet.
Over the past four months, our team has been running a live behavioural experiment inside one of Edinburgh’s most characterful cultural spaces — the Writers’ Museum. Our goal was to find out if we could influence visitor behaviour to this free-to-visit museum, specifically encouraging international visitors/tourists to make donations.
An interview betweenBernard Ross and Filipe Pascoa on the Gustave Roussy project — an impressive case study showing the impact of applied AI and decision science on fundraising campaigns.
Artificial Intelligence (AI) is one of the most discussed, and often misunderstood topics in our sector. Fundraisers are told that AI can transform acquisition, boost retention, and help unlock major gifts. But how?
In this blog Filipe Páscoa of =mc consulting and enlaight.ai explains how his team helped Amnesty Brazil to build powerful links to the Black Lives Matter campaign.
Find out how =mc consulting helped Greenpeace Mexico build powerful links and identify key subjects using AI for fundraising engagement.
We did some “real world” tests on two cognitive biases that are especially useful to fundraisers: the Endowment Effect and the IKEA Effect. This was done through a simple Cakes For Charity experiment with some interesting results.
In memory of Daniel Kahneman (March 5, 1934- March 27, 2024), winner of the 2002 Nobel Memorial Prize in Economic Sciences, who with Vernon L. Smith, revolutionized our understanding of decision making through his life’s work with his intellectual partner Amos Tversky.
Bernard Ross shows how decision science impacts on your personal life when you visit a restaurant, exposing the techniques use by restaurants to persuade us to spend more money.
(or a Philanthropic Pharmacist if it seems slightly classier…). This blog is taken from Making the Ask by Bernard Ross and Clare Segal. The book explores how to use neuroscience in major donor solicitation.
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