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Category: Blog
Captain Tom Moore

Everything you know is wrong: Unlearning from Captain (Sir) Tom Moore and giving him some advice

On Aril 6th, Captain Tom Moore started walking in his backyard, with the intention of walking 100 laps to raise £ 1,000 for the NHS Charities Together. By April 30th, his 100th birthday, he had raised £ 32 million or $ 40 million, with donations continuing after his birthday. He has since been knighted. But how on earth did he succeed without fundraisers and specifically fundraising consultants?

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Bernard Ross 28 October 2020
The World's Largest Arts Fundraising Experiment - Meeting Photograph 1

The World’s Largest Arts Fundraising Experiment

Over six months – September 2019 to March 2020 – ten arts organisations throughout England took part in the World’s Largest Arts Fundraising Experiment. The purpose of the project was to identify ways in which galleries, museums, performing arts companies, and touring venues could improve their private income – by attracting new supporters, by persuading existing supporters to contribute more, and to find new ways of giving. The focus was on philanthropy from individuals, and the lens was the potential to use decision science in fundraising.

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Bernard Ross 11 June 2020
Mindspace - Helping Supporters Choose | Cover Illustration

Using the MINDSPACE framework to help supporters make positive choices: FREE download!

If you are looking to encourage supporters or audiences to make gifts you need a decision-making strategy, and you also need a framework to help

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Bernard Ross 7 May 2020
Covid 9 - 16 Ways Promote Handwashing Using Behavioral Science

16 Ways To Promote Handwashing With Behavioral Science

Covid19 is bringing out some great pieces of decision science thinking. Here 16 examples of how to get the handwashing message across. We  probably need to vary these to keep people engaged. We especially love the virus decals.

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Bernard Ross 30 March 2020
Beanavioral Economics | Coffee Cup

Beanavioral Economics

If everyone is comparing the price of their product to a cup of coffee, what does a cup of coffee compare itself to? And what might that mean for fundraising?

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Bernard Ross 18 November 2019
Decision Science | October 2019 Seminar

Testing Decision Science in NYC. Can you guess which worked best?

October 31st was an exciting day for the =mc consulting team, testing out various decision science principles on behalf of MSF/DWB with a brilliant group

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Bernard Ross 6 November 2019
Person Ear With Earplug

Stop listening to your supporters

They’re just trying to rationalise. (Tell you rational-lies!) Fundraising consultant Bernard Ross gets serious in part two of this #BlogOff, fighting the ‘no’ corner in

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Bernard Ross 23 August 2019
Donation Header

10 ways to increase donations through your website

Behavioural Economics is changing our understanding of how people make decisions. While we like to think we are rationale, considered beings, the majority of our daily

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Bernard Ross 22 August 2019
Identifiable Victim

Identifiable Victims – ignoring the BIG stuff

Bernard Ross, =mc Director and co-author of the best-selling book Change for Good – using behavioural economics for a better world blogs about why the

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Bernard Ross 22 August 2019
Large crowd

The Power of Social Proof

Omar Mahmoud, Chief of Market Knowledge at UNICEF International, and I are running a Big Room session at IFC on The Science of Decision Making

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Bernard Ross 22 August 2019
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