Bernard Ross shows how decision science impacts on your personal life when you visit a restaurant, exposing the techniques use by restaurants to persuade us to spend more money.
(or a Philanthropic Pharmacist if it seems slightly classier…). This blog is taken from Making the Ask by Bernard Ross and Clare Segal. The book explores how to use neuroscience in major donor solicitation.
This blog describes a formula/ mnemonic that helps you create a suitable nudge to change behaviour. Nudge theory was developed by Nobel Prize winner Richard Thaler to describe an element of the decision architecture.
In this blog Bernard Ross, director of the decision science team at =mc consulting, explains how Birmingham Museums Trust (BMT) invested in a series of behavioral experiments to increase unrestricted income from visitors to the Birmingham Museum and Art Gallery (BMAG).
In this blog Bernard Ross and Celia Brady explore how a behavioural science project pivoted to drive an extraordinary increase in donor income at Edinburgh
Given up on your New Year Resolutions already? Omar Mahmoud, Senior Consultant with the Decision Science team at =mc consulting explains why every year, fitness
I had a terrific personal training session today. It was terrific mostly because my personal trainer — the very talented Tracy — uses some behavioural decision science principles to make it enjoyable and engaging.
The decisionscience team are currently running a six-month series of experiments with Birmingham Museums and art galleries to identify the most persuasive proposition, channel and format to secure support from visitors.
Bernard Ross, =mc consulting and decisionscience director, is leading the key masterclass at the prestigious International Fundraising Congress in Holland, 18th-19th October 2022. This masterclass is essential for anyone who wants to learn more about the application of the latest thinking in decision science, neuroscience and cognitive psychology to fundraising, communications, advocacy, and campaigning.
There’s a Covid vaccination problem in the US, and it’s a very different one than the rest of the world faces. A large number of citizens are vaccine hesitant, or just can’t get motivated to get their shot. What can agencies, both public and private, that are concerned for public health do to encourage these people?
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