If you are looking to encourage supporters or audiences to make gifts you need a decision-making strategy, and you also need a framework to help
Covid19 is bringing out some great pieces of decision science thinking. Here 16 examples of how to get the handwashing message across. We probably need to vary these to keep people engaged. We especially love the virus decals.
October 31st was an exciting day for the =mc consulting team, testing out various decision science principles on behalf of MSF/DWB with a brilliant group
Behavioural Economics is changing our understanding of how people make decisions. While we like to think we are rationale, considered beings, the majority of our daily
Behavioural economics says we are sometimes rational, but most of the time our rationality is limited by our ability to work things out, the large
=mc director Bernard Ross and Omar Mahmoud Chief of Market Intelligence, UNICEF International presented a session at the National Fundraising Convention on behavioural economics. Below Omar Mahmoud