This week at school my children have been learning all about coins, counting and the value of money. But in our house this has caused a challenge. We don’t have any cash, just cards! Result? We’ve scrabbling around- down the back of the sofa- trying to find coins and notes to help a six year old learn the value of money. So cash it appears is still something useful to know about, even for children. This experience has got me thinking though- as a fundraiser- do we still want notes, coins. To paraphrase Adventures of Stevie V do we still want ‘dirty cash’?
Covid19 is bringing out some great pieces of decision science thinking. Here 16 examples of how to get the handwashing message across. We probably need to vary these to keep people engaged. We especially love the virus decals.
=mc director Bernard Ross and Omar Mahmoud Chief of Market Intelligence, UNICEF International presented a session at the National Fundraising Convention on behavioural economics. Below Omar Mahmoud