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Category: Insights
Covid 9 - 16 Ways Promote Handwashing Using Behavioral Science

16 Ways To Promote Handwashing With Behavioral Science

Covid19 is bringing out some great pieces of decision science thinking. Here 16 examples of how to get the handwashing message across. We  probably need to vary these to keep people engaged. We especially love the virus decals.

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Bernard Ross 30 March 2020
Beanavioral Economics | Coffee Cup

Beanavioral Economics

If everyone is comparing the price of their product to a cup of coffee, what does a cup of coffee compare itself to? And what might that mean for fundraising?

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Bernard Ross 18 November 2019
Person Ear With Earplug

Stop listening to your supporters

They’re just trying to rationalise. (Tell you rational-lies!) Fundraising consultant Bernard Ross gets serious in part two of this #BlogOff, fighting the ‘no’ corner in

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Bernard Ross 23 August 2019
Identifiable Victim

Identifiable Victims – ignoring the BIG stuff

Bernard Ross, =mc Director and co-author of the best-selling book Change for Good – using behavioural economics for a better world blogs about why the

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Bernard Ross 22 August 2019
Top view of coffee cup

Behavioural Economics in fundraising: Time to get on board?

=mc director Bernard Ross and Omar Mahmoud Chief of Market Intelligence, UNICEF International presented a session at the National Fundraising Convention on behavioural economics. Below Omar Mahmoud

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Bernard Ross 22 August 2019
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