# Decision Science: An agency offering consultancy and training worldwide in the fields decision science and behavioural economics for social good\.

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## Pages
- [Transform your results with Decision Science](https://decisionscience.org.uk/transform-your-results-decision-science/)
- [Raising More, Smarter: AI and Decision Science for Fundraisers](https://decisionscience.org.uk/masterclasses/decision-science-ai-fundraisers-sept-2026/)
- [Decision Science Masterclass Vancouver 2026](https://decisionscience.org.uk/masterclasses/vancouver-november-2026/)
- [Médecins Sans Frontières](https://decisionscience.org.uk/success-stories/medicins-sans-frontiers/)
- [Workshops \+ Masterclasses 2025](https://decisionscience.org.uk/masterclasses/)

## Posts
- [Rabbie Burns, Sir Walter Scott and Robert Louis Stevenson Walk Into a Behavioural Experiment…](https://decisionscience.org.uk/2026/02/writers-museum-behavioural-experiment/): Over the past four months, our team has been running a live behavioural experiment inside one of Edinburgh’s most characterful cultural spaces — the \<b\>Writers’ Museum\</b\>\. Our goal was to find out if we could influence visitor behaviour to this free\-to\-visit museum, specifically encouraging international visitors/tourists to make donations\. 
- [Turning an Anti\-Vax Challenge into a Fundraising Breakthrough Using AI](https://decisionscience.org.uk/2025/10/fundraising-breakthrough-ai-anti-vax-challenge/): An interview between\<b\>Bernard Ross\</b\> and \<b\>Filipe Pascoa\</b\> on the \<b\>Gustave Roussy\</b\> project — an impressive case study showing the impact of applied AI and decision science on fundraising campaigns\.
- [Why Understanding AI Terms Matters for Fundraising](https://decisionscience.org.uk/2025/09/why-understanding-ai-terms-matters-for-fundraising/): Artificial Intelligence \(AI\) is one of the most discussed, and often misunderstood topics in our sector\. Fundraisers are told that AI can transform acquisition, boost retention, and help unlock major gifts\. But how?

## Quizzes \& Surveys
- [How ready are you for the AI revolution?](https://decisionscience.org.uk/qsm_quiz/how-ready-are-you-for-the-ai-revolution/)

## Categories
- [Blog](https://decisionscience.org.uk/blog/)
- [Fundraising](https://decisionscience.org.uk/blog/fundraising/)
- [Our Insights](https://decisionscience.org.uk/blog/our-insights/)
- [Strategy](https://decisionscience.org.uk/blog/strategy/)
- [Articles](https://decisionscience.org.uk/blog/articles/)

## Tags
- [AI](https://decisionscience.org.uk/tag/ai/)
- [Fundraising](https://decisionscience.org.uk/tag/fundraising/)
- [Greenpeace](https://decisionscience.org.uk/tag/greenpeace/)
- [Strategy](https://decisionscience.org.uk/tag/strategy/)
- [Amnesty International](https://decisionscience.org.uk/tag/amnesty-international/)

## Optional
- [Sitemap index](https://decisionscience.org.uk/sitemap_index.xml)