Decision Science
Masterclasses 2024
How did a…
- zoo grow individual giving from £20k to £1.3M in just two years?
- museum double gifts for its tap-to-donate boxes using different messages on exit and entry?
- humanitarian organisation improve online donations by 25%?
- food poverty charity raise £1.4M in a single major donor dinner?
- medical charity increase face-to-face average gifts from $33-$39?
By applying the =mc consulting decision science framework to their campaigns.
Want to be sure to keep in touch with upcoming events? Let me know at bernardross@mc.consulting.
What they're saying about the Masterclass
“Thank you so much for the fantastic master class. I’m busy sharing learnings with my colleagues at the IRC."
Emily Martin
Director of Digital Marketing, International Rescue Committee
“A really interesting masterclass, useful and educational. A good balance between listening and working/discussing. Strong presenters!”
Gijs Pelser
Global Fundraising Data & Intelligence Lead, Global Fundraising Hub, Plan International
“An insightful day, really fascinating… and lots to apply.”
Bruce Hall
Head of Development, Landmark Trust, UK
"A rare view into what donors feel. The case studies were strong and yielded many new ideas for testing. A day well spent.”
Katy Myers
Chief Development Officer, The Carter Centre, USA
“An enjoyable and engaging day with lots of insights for anyone working in individual giving.”
Emma Hawes
Senior Individual Giving Manager, Alzheimer’s Society, UK
"Interesting, thought-provoking, and useful session. We’re already de-briefing and seeing what we can do as quick-wins and more longtail adjustments to improve our performance.”
Assuncao Loureiro
CEO, seathefuture, Portugal
“The Masterclass offered a brilliant insight to how decision science can help improve fundraising in our theatre.”
Matt Clay
Director of Development, Litchfield Garrick, UK
“These insights have helped the whole organisation make a great leap forward in everything from fundraising to visitor engagement.”
Zak Mensah
Co-CEO, Birmingham Museums
