Doctors Without Borders (DWB), is the name by which Médecins Sans Frontières (MSF) is known in the USA. DWB is one of the world’s leading humanitarian agencies. It provides specialist medical teams – doctors, nurses, surgeons, anaesthetists, health workers – to work in the most challenging situations imaginable. At any time DWB might have teams working with rural villagers in Congo to treat and prevent the spread of Ebola, in Yemen operating on women and children injured in the civil war, and in Syria providing essential healthcare to refugees living in cramped unhygienic conditions.
DWB’s work in remote places and their willingness to identify those responsible for suffering means they are not always an easy cause to sell to comfortable Western populations. Concerned any government money would compromise their independence, they are entirely dependent on the goodwill of private individuals and foundations. =mc consulting decisionscience team is proud to have worked on a number of strategies and campaigns for MSF in Switzerland, France, Mexico, Ireland, and of course in USA.
DWB approached =mc to help and design set up a series of online experiments exploring how decision science might help improve giving from prospects and supporters.