Decision Science Masterclass 2024
We’ll be returning in 2024 with further masterclass events in Australia as well as new events in the UK, USA, Canada, Czech Republic and Austria.
A museum shop needed visitors to spend more time and money.
Find out how the =mc decisionscience team helped.
A zoo wanted visitors to understand conservation issues better.
Find out how the =mc decisionscience team helped.
A foodbank was keen to encourage shoppers to contribute more.
Find out how the =mc decisionscience team helped.
A national Olympic body wanted training in behaviour change.
Find out how the =mc decisionscience team helped.
A global humanitarian agency wanted donors to increase their gifts.
Find out how the =mc decisionscience team helped.
An early years INGO needed innovative techniques to engage parents.
Find out how the =mc decisionscience team helped.
Decision Science
A powerful combination of behavioural economics, neuroscience, and evolutionary psychology; decision science is a way of scientifically shaping your ideas and improving interactions with supporters, donors and customers for social good. This approach is used by many of the world’s leading companies to sell their products, and increasingly by public bodies, charities, INGOs and social enterprises.
About =mc consulting
What our clients say
LATEST BLOGS
Is Menu Manipulation Costing you Money?
Bernard Ross shows how decision science impacts on your personal life when you visit a restaurant, exposing the techniques use by restaurants to persuade us to spend more money.
Become a donor drug dealer!
(or a Philanthropic Pharmacist if it seems slightly classier…). This blog is taken from Making the Ask by Bernard Ross and Clare Segal. The book explores how to use neuroscience in major donor solicitation.
