Transform your results with Decision Science
Fundraising is about understanding how people think, decide, and act. Our tailored in-house training will show you how to apply behavioural insights that can increase supporter engagement, boost conversions, and maximise giving.
Director
Discover the power of behavioural nudges
As an experienced fundraiser, you know traditional fundraising strategies can only take you so far. To truly stand out and maximise giving, you need a science-led approach that taps into the psychology and neuroscience of donor decision-making. You need access to the frameworks and insights offered by decision science.
Our engaging training will equip your team, department or whole organisation with cutting-edge techniques that drive donor engagement, increase long-term giving, and boost campaign success. We’ll help you with proven approaches and real-world applications that work- across cultures, generations, and channels. (Oh, and we’ll show you how to integrate them with AI!)
Four ways to benefit
Our Decision Science training gives you actionable strategies you can apply immediately. We can offer sessions online or onsite. Whether you’re looking to launch a major campaign, improve donor retention, or increase gift sizes, we have the perfect solution for you. And we can offer flexible formats:
- Masterclasses — intensive project-focused sessions, ideal for experienced teams launching new initiatives or refining current approaches.
- Introductory Workshops – a powerful way to get your entire team up to speed and embed Decision Science principles in your culture.
- Plenary Sessions – inspire your whole organisation with a compelling keynote at a conference or awayday on the power of supporter-focused engagement.
- Consultancy — if you need a more intensive approach bringing high level skills to your challenge then bespoke consultancy can help accelerate action.
English Heritage
Leading experts in decision science and fundraising
Your workshop might be led by Bernard Ross, Director, and Europe’s leading expert on decision science, but we have a team of skilled facilitators who can offer sessions live or online across the world in English, Spanish, German, Italian and Portuguese. Our team even has two leading AI experts — Filipe Pascoa and Liz Ngonzi — who can help you link AI and decision science. Other team members are the authors and editors of the three leading books on decision science.
Bernard Ross
Meredith Niles
Omar Mahmoud
Filipe Páscoa
Alan Hutson
Liz Ngonzi
Operation Mobilization
Join these leading-edge organisations
Don’t get left behind. We’ve helped a range of organisations across sector, culture, business model and country. Join them and share the benefits of really understanding your supporters and how small but profound changes in messaging that can transform your results.
We’ve run workshops in person and online in Argentina, Australia, Austria, Brazil, Canada, Chile, Denmark, Estonia, France, India, Kenya, Mexico, Netherlands, Portugal, Romania, South Africa, Spain, Switzerland, USA, and the UK.
Greenpeace Nordic
Ready to transform your fundraising?
Book your discovery conversation with me today.
Let’s talk about how to make your next campaign your most successful yet.
Bernard Ross
Director
Decision Science
