The decision science team in =mc consulting works with ethical organisations worldwide to improve their approach to influencing pro-social behaviour in audiences, supporters, policymakers and the public.
Bernard Ross is a director of =mc consulting. He is one of Europe’s leading experts on decision science in charities and public agencies.
He has worked with many INGOs on decision science projects including IFRC, UNHCR, UNICEF and MSF as well as national bodies like Bristol Museums and Edinburgh Zoo. His bestselling book ‘Change for Good’ is the first to explore the impact of decision science on the pro-social sector.
His consultancy clients range from Public Television in the USA to Trussell Trust in the UK.
Meredith was most recently Exec Director of Fundraising and Engagement at Marie Curie UK where she pioneered an number of behaviourally led initiatives. She led teams responsible for £115m of voluntary income plus Marketing and Communications, Policy and Public Affairs and Research.
She was previously Executive Director, Investment Banking at Goldman Sachs. She graduated as MSc with merit from LSE. She is a co-editor of Change for Better, and has advised on range of behavioural projects including the Hygiene Bank.
She is a Board member at Trust for London and Plan International.
He has led behavioural initiatives for Greenpeace to engage citizens in climate action and for IFRC to increase income from private donors.