Our Decision Science Team
The decision science team in =mc consulting works with ethical organisations worldwide to improve their approach to influencing pro-social behaviour in audiences, supporters, policymakers and the public.
Bernard Ross
Director
UK
Bernard Ross is a director of =mc consulting. He is one of Europe’s leading experts on decision science in charities and public agencies.
He has worked with many INGOs on decision science projects including IFRC, UNHCR, UNICEF and MSF as well as national bodies like Bristol Museums and Edinburgh Zoo. His bestselling book ‘Change for Good’ is the first to explore the impact of decision science on the pro-social sector.
His consultancy clients range from Public Television (PBS) in the USA to Trussell Trust in the UK.
Meredith Niles
Senior Partner Consultant
UK
Meredith was most recently Exec Director of Fundraising and Engagement at Marie Curie UK where she pioneered an number of behaviourally led initiatives. She led teams responsible for £115m of voluntary income plus Marketing and Communications, Policy and Public Affairs and Research.
She was previously Executive Director, Investment Banking at Goldman Sachs. She graduated as MSc with merit from LSE. She is a co-editor of Change for Better, and has advised on range of behavioural projects including the Hygiene Bank.
She is a Board member at Trust for London and Plan International.
Omar Mahmoud
Senior Partner Consultant
Switzerland and Egypt
He has led behavioural initiatives for Greenpeace to engage citizens in climate action and for IFRC to increase income from private donors.
Filipe Páscoa
Senior Partner Consultant
Brazil and Portugal
Filipe Páscoa is a partner consultant at =mc consulting, bringing over 20 years of experience in fundraising and public engagement. He has held senior fundraising and communication roles at Amnesty International and SOS Children Villages Brazil. A pioneer in text mining and sentiment analysis, he is now seen as Europe’s leading expert on pro-social uses of AI. Filipe has worked in more than 15 countries, helping organizations like Greenpeace, Unicef, Transparency International, and Plan International tackle real-world challenges combining AI, Behavioural Science and Social Data Intelligence.
Alan Hutson
Senior Partner Consultant
USA
Alan Hutson is a Senior Partner Consultant in the USA. He also runs a leading US-based consultancy that for almost 20 years has helped nonprofit organizations tap their fundraising potential. He is a trained economist. Alan has worked throughout the US, and internationally especially in South Africa. He has delivered training and consulting in decision science for agencies as diverse as the US Olympics Team and the Partnership for the Future.
