Your one stop spot for insight to transform supporter engagement.
After two years of planning, the =mc consulting team is delighted to announce the launch of the world’s first integrated decision science planning tool and linked Donor Decision Deck website.
There are two elements: a high quality set of printed cards with key ideas and principles, and a searchable database with case studies, application principles and suggested sequences.
The pay off? You can build campaigns using powerful decision architectures to:
- reduce donor attrition
- build long-term commitment
- promote upgrades
- acquire new supporters
- create engaging campaigns
- and much much more…
There are three ways to benefit from the Donor Decision Deck.
Each box contains over 80 full colour cards designed to help you choose which heuristics, in which sequence, will help convince your audience to adopt the pro-social behaviour you want.
Each card has two sides. The front contains a quick summary of the key idea and how to use it. The other side contains a more detailed case study and three practical how-to-apply-this-idea suggestions.
Each idea is linked to a successful fundraising or campaigning example.
The physical deck comes in an attractive portable box.
The website has free How-To Guides to help you sequence your insights.
The Decision Science team can run in-house workshops for you and your team.
Each card explains a key decision science principle and gives top tips o how to apply it to your challenges.
Médecins Sans Frontières UK reviewing their website to maximise gift levels using a behavioural checklist.
The Decision Science team offers masterclasses worldwide such as this one in New York City.
