Donor Decision Deck (Logo)

Your one stop spot for insight to transform supporter engagement.

Donor Decision Deck — Cluster of three icons from card deck

After two years of design, 1000+ hours of research and six months of testing by a team of six global experts the first toolkit on decision science for fundraisers and campaigners is ready!

The toolkit has two linked elements: a high quality set of printed cards with key ideas and principles, and a searchable database with case studies, application principles and suggested sequences.

The pay off? You can build campaigns using powerful decision architectures to:

The toolkit in action

Donor Decision Deck | Photo of deck with top lid resting on tray containing cards.

The physical deck comes in an attractive portable box. Perfect to facilitate a session.

Decision Science - three people on a team looking at a computer screen

The website has free How-To Guides to help you sequence your insights. Learn from others.

Decision Science - a photo from a workshop in Scotland

We can run in-house workshops for you and your team. Share the knowledge.

Donor Decision Deck | Photo of three cards from the deck

Each card explains a key decision science principle and gives top tips on how to apply it to your challenges.

Decision Science | Photo of a laptop with the Médecins Sans Frontières website in a browser

Médecins Sans Frontières UK reviewing their website to maximise gift levels using a behavioural checklist.

Decision Science - a photo from a workshop in New York City

The Decision Science team offers masterclasses worldwide such as this one in New York City.

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