Decision Science

Workshops + Masterclasses 2026

How did a…

zoo grow individual giving from £20k to £1.3M in just two years?
museum double gifts for its tap-to-donate boxes using different messages on exit and entry?
humanitarian organisation improve online donations by 25%?
food poverty charity raise £1.4M in a single major donor dinner?
medical charity increase face-to-face average gifts from $33-$39?

Upcoming events

Raising More, Smarter: AI and Decision Science for Fundraisers

Using Artificial Intelligence and Decision Science combined! Behavioural Science, AI and Human Decision-Making for Fundraising, Marketing & Advocacy

Join us in London UK on Monday, 21st September 2026 for this immersive, full day seminar to learn how people really decide and how to design communications — from web pages to posters — that work with human behaviour, not against it.

The Donor Decision Lab Masterclass

Learn decision science techniques and frameworks that work by attending The Donor Decision Lab Masterclass, happening in Vancouver BC, Canada on Thursday, 12th November 2026.

In a packed day you’ll take part in a number of live experiments and interactive case studies and have the chance to apply them to your own cause. There are just 25 places available on this interactive Masterclass with leading Decision Science guru Bernard Ross.

Make your own event

Keen to share these powerful ideas with your team online or in person?

Bring a workshop, masterclass or conference plenary in house. Our expert team can offer specially adapted training sessions targeted to your specific needs in fundraising, campaigning, or access.

Join over 100 leading organisations who’ve benefited including Médecins Sans Frontières (MSF), Dogs Trust, University of Oxford, and RNLI (UK); ZHAW University (Switzerland), Save Our Seas (Portugal), National Public Radio, Alzheimer’s Association, International Rescue Committee (USA), Creative Australia and Melbourne Fringe (Australia).

Keen to bring a workshop, masterclass or conference plenary to your organisation? We can offer engaging sessions in house either online or in-person. Want to know more? Contact Bernard Ross, Director at bernardross@mc.consulting.

Praise for previous events

“Thank you so much for the fantastic master class. I’m busy sharing learnings with my colleagues at the IRC."

Emily Martin

Director of Digital Marketing, International Rescue Committee

“A really interesting masterclass, useful and educational. A good balance between listening and working/discussing. Strong presenters!”

Gijs Pelser

Global Fundraising Data & Intelligence Lead, Global Fundraising Hub, Plan International

“An insightful day, really fascinating… and lots to apply.”

Bruce Hall

Head of Development, Landmark Trust, UK

"A rare view into what donors feel. The case studies were strong and yielded many new ideas for testing. A day well spent.”

Katy Myers

Chief Development Officer, The Carter Centre, USA

“An enjoyable and engaging day with lots of insights for anyone working in individual giving.”

Emma Hawes

Senior Individual Giving Manager, Alzheimer’s Society, UK

"Interesting, thought-provoking, and useful session. We’re already de-briefing and seeing what we can do as quick-wins and more longtail adjustments to improve our performance.”