Transform your results with Decision Science
Fundraising is about understanding how people think, decide, and act. Our tailored in-house training will show you how to apply behavioural insights that can increase supporter engagement, boost conversions, and maximise giving.
Director
Discover the power of behavioural nudges
As an experienced fundraiser, you know traditional fundraising strategies can only take you so far. To truly stand out and maximise giving, you need a science-led approach that taps into the psychology and neuroscience of donor decision-making. You need access to the frameworks and insights offered by decision science.
Our engaging training will equip your team, department or whole organisation with cutting-edge techniques that drive donor engagement, increase long-term giving, and boost campaign success. We’ll help you with proven approaches and real-world applications that work- across cultures, generations, and channels. (Oh, and we’ll show you how to integrate them with AI!)
Four ways to benefit
Our Decision Science training gives you actionable strategies you can apply immediately. We can offer sessions online or onsite. Whether you’re looking to launch a major campaign, improve donor retention, or increase gift sizes, we have the perfect solution for you. And we can offer flexible formats:
- Masterclasses — intensive project-focused sessions, ideal for experienced teams launching new initiatives or refining current approaches.
- Introductory Workshops – a powerful way to get your entire team up to speed and embed Decision Science principles in your culture.
- Plenary Sessions – inspire your whole organisation with a compelling keynote at a conference or awayday on the power of supporter-focused engagement.
- Consultancy — if you need a more intensive approach bringing high level skills to your challenge then bespoke consultancy can help accelerate action.
English Heritage
Global expertise
Our consultancy and training is delivered by a team working cross regions and disciplines, from campaigning to fundraising and from locations as far as Brazil to Egypt.
Our projects include designing a major donor dinner in London using behavioural principles, working with World Health Organization (WHO) experts to reduce vaccine refusal in Azerbaijan, and persuading Nordic consumers that sorting their rubbish is only part of the environmental solution. You can find out more about our expert team here.
Operation Mobilization
How we helped some of the organisations that we've worked with
An in-house programme on decision science could offer you the chance to transform the way you engage with your stakeholders and supporters.
Greenpeace International were keen to explore how decision science could increase income by bringing the reality of the climate crisis home to individuals living in the Nordic nations.
Trussell Trust needed to find a way to encourage shoppers to make more appropriate donations to foodbank stations in supermarkets. Working with supermarket partners were able to encourage increased donations.
Join these leading-edge organisations
Don’t get left behind. We’ve helped a range of organisations across sector, culture, business model and country. Join them and share the benefits of really understanding your supporters and how small but profound changes in messaging that can transform your results.
We’ve run workshops in person and online in Argentina, Australia, Austria, Brazil, Canada, Chile, Denmark, Estonia, France, India, Kenya, Mexico, Netherlands, Portugal, Romania, South Africa, Spain, Switzerland, USA, and the UK.
Greenpeace Nordic
Trussell Trust, UK
Ready to transform your fundraising?
Book your discovery conversation with me today.
Let’s talk about how to make your next campaign your most successful yet.
Bernard Ross
Director
Decision Science
