Artificial Intelligence (AI) is one of the most discussed, and often misunderstood topics in our sector. Fundraisers are told that AI can transform acquisition, boost retention, and help unlock major gifts. But how? At the same time headlines warn of bias, misuse, data breaches, and ethical risks.
To have a realistic conversation about AI – its opportunities and its challenges – you first need to understand the language. Without clarity on key terms such as Generative AI, Predictive AI, or NLP, it’s impossible to separate genuine potential from hype, or to judge whether a new tool is useful, ethical, or even safe.
That’s why we’ve developed a short, engaging quiz: 15 questions, 3 minutes, instant feedback. It’s designed to help you test your understanding of the essential concepts and see where you might want to build confidence and competence.
Need some encouragement?
If you complete the quiz you get a score designed to tell you how much you know and where you need to get learning.
Need more convincing?
Leave us your email you’ll also receive a FREE copy of our AI & Data Terms for Fundraisers – A Practical Glossary and Guide.
This guide, developed by =mc consulting and ENLAIGHT, explains core AI ideas in plain English and shows how they are already being used now in real fundraising and advocacy campaigns – from social listening in UNICEF projects to AI-assisted donor communications in Médecins Sans Frontières in Spain. It also provides clear ethical guidance on how to adopt AI responsibly.
And if you’d like to explore these ideas in a deeper, interactive setting, join us on 6 October 2025 in London for our Driving Fundraising Breakthroughs Masterclass. Led by Filipe Páscoa (Europe’s leading voice on the prosocial use of AI) and Bernard Ross (internationally recognised expert in decision science), this one-day intensive Masterclass will show you how to combine AI and behavioural science to deliver transformational results.
Take the quiz today, get the free guide, and take your first step towards making sense of AI in fundraising.
