In recent years foodbanks have become a common phenomenon in towns and cities across the UK as poverty becomes a sad part of everyday life. Many are locally run and managed some by churches, some by charities, some by local authorities. And many are affiliated with one of the two largest coordinating agencies for foodbanks The Trussell Trust and FareShare.
Foodbanks are supported in two ways: by direct donations in the form of cash – normally online – and by gifts-in-kind where shoppers add items to their own purchases and then place them large baskets located after the tills or give them direct to volunteer collection teams
Demand on UK foodbanks, and worldwide, has grown significantly – and in parallel the need for funds and donations in kind. =mc consulting decisionscience team was asked by the UK’s largest coordination agency, The Trussell Trust, to help them explore how to raise more funds using decision science techniques. And in parallel we worked with several local foodbanks to identify how to increase food donations.