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Decision Science | Nudging Towards The Needle - Covid vaccination

Nudging Towards The Needle

There’s a Covid vaccination problem in the US, and it’s a very different one than the rest of the world faces. A large number of citizens are vaccine hesitant, or just can’t get motivated to get their shot. What can agencies, both public and private, that are concerned for public health do to encourage these people?

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Alan Hutson 18 June 2021
Person Ear With Earplug

Stop listening to your supporters

They’re just trying to rationalise. (Tell you rational-lies!) Fundraising consultant Bernard Ross gets serious in part two of this #BlogOff, fighting the ‘no’ corner in

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Bernard Ross 23 August 2019
Behavioral Economics - Gear Head

Behavioural economics: why we think much less than we think we think… and why it’s important

Behavioural economics says we are sometimes rational, but most of the time our rationality is limited by our ability to work things out, the large

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Bernard Ross 22 August 2019
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