Find out in these blog entries how Decision Science and fundraising work hand in hand.
An interview betweenBernard Ross and Filipe Pascoa on the Gustave Roussy project — an impressive case study showing the impact of applied AI and decision science on fundraising campaigns.
Artificial Intelligence (AI) is one of the most discussed, and often misunderstood topics in our sector. Fundraisers are told that AI can transform acquisition, boost retention, and help unlock major gifts. But how?
In this blog Filipe Páscoa of =mc consulting and enlaight.ai explains how his team helped Amnesty Brazil to build powerful links to the Black Lives Matter campaign.
Find out how =mc consulting helped Greenpeace Mexico build powerful links and identify key subjects using AI for fundraising engagement.
In this blog Bernard Ross, director of the decision science team at =mc consulting, explains how Birmingham Museums Trust (BMT) invested in a series of behavioral experiments to increase unrestricted income from visitors to the Birmingham Museum and Art Gallery (BMAG).
In this blog Bernard Ross and Celia Brady explore how a behavioural science project pivoted to drive an extraordinary increase in donor income at Edinburgh
Bernard Ross, =mc consulting and decisionscience director, is leading the key masterclass at the prestigious International Fundraising Congress in Holland, 18th-19th October 2022. This masterclass is essential for anyone who wants to learn more about the application of the latest thinking in decision science, neuroscience and cognitive psychology to fundraising, communications, advocacy, and campaigning.
Behavioural Economics is changing our understanding of how people make decisions. While we like to think we are rationale, considered beings, the majority of our
Bernard Ross, =mc Director and co-author of the best-selling book Change for Good – using behavioural economics for a better world blogs about why the
Behavioural economics says we are sometimes rational, but most of the time our rationality is limited by our ability to work things out, the large
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