In this blog Bernard Ross, director of the decision science team at =mc consulting, explains how Birmingham Museums Trust (BMT) invested in a series of behavioral experiments to increase unrestricted income from visitors to the Birmingham Museum and Art Gallery (BMAG).
In this blog Bernard Ross and Celia Brady explore how a behavioural science project pivoted to drive an extraordinary increase in donor income at Edinburgh
Bernard Ross, =mc consulting and decisionscience director, is leading the key masterclass at the prestigious International Fundraising Congress in Holland, 18th-19th October 2022. This masterclass is essential for anyone who wants to learn more about the application of the latest thinking in decision science, neuroscience and cognitive psychology to fundraising, communications, advocacy, and campaigning.
Behavioural Economics is changing our understanding of how people make decisions. While we like to think we are rationale, considered beings, the majority of our daily
Behavioural economics says we are sometimes rational, but most of the time our rationality is limited by our ability to work things out, the large
=mc director Bernard Ross and Omar Mahmoud Chief of Market Intelligence, UNICEF International presented a session at the National Fundraising Convention on behavioural economics. Below Omar Mahmoud