In this blog Bernard Ross, director of the decision science team at =mc consulting, explains how Birmingham Museums Trust (BMT) invested in a series of behavioral experiments to increase unrestricted income from visitors to the Birmingham Museum and Art Gallery (BMAG).
The decisionscience team are currently running a six-month series of experiments with Birmingham Museums and art galleries to identify the most persuasive proposition, channel and format to secure support from visitors.
Over six months – September 2019 to March 2020 – ten arts organisations throughout England took part in the World’s Largest Arts Fundraising Experiment. The purpose of the project was to identify ways in which galleries, museums, performing arts companies, and touring venues could improve their private income – by attracting new supporters, by persuading existing supporters to contribute more, and to find new ways of giving. The focus was on philanthropy from individuals, and the lens was the potential to use decision science in fundraising.
If you are looking to encourage supporters or audiences to make gifts you need a decision-making strategy, and you also need a framework to help
Behavioural Economics is changing our understanding of how people make decisions. While we like to think we are rationale, considered beings, the majority of our daily