Strategy

In these blog posts we discuss strategy and how concepts of Decision Science can be applied to fundraising projects.

Decision Science: DOSE The Prospect — Hand holding syringe

Become a donor drug dealer!

(or a Philanthropic Pharmacist if it seems slightly classier…). This blog is taken from Making the Ask by Bernard Ross and Clare Segal. The book explores how to use neuroscience in major donor solicitation.

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Decision Science | Mother and baby elephant, featured image

Nudge Nudge… know what I mean

This blog describes a formula/ mnemonic that helps you create a suitable nudge to change behaviour. Nudge theory was developed by Nobel Prize winner Richard Thaler to describe an element of the decision architecture.

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Birmingham Museum — Front Exterior | Behavioural Science, Fundraising Strategy

Birmingham Museum Goes Behavioural (Part Two)

In this blog Bernard Ross, director of the decision science team at =mc consulting, explains how Birmingham Museums Trust (BMT) invested in a series of behavioral experiments to increase unrestricted income from visitors to the Birmingham Museum and Art Gallery (BMAG).

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The World's Largest Arts Fundraising Experiment - Meeting Photograph 1

The World’s Largest Arts Fundraising Experiment

Over six months – September 2019 to March 2020 – ten arts organisations throughout England took part in the World’s Largest Arts Fundraising Experiment. The purpose of the project was to identify ways in which galleries, museums, performing arts companies, and touring venues could improve their private income – by attracting new supporters, by persuading existing supporters to contribute more, and to find new ways of giving. The focus was on philanthropy from individuals, and the lens was the potential to use decision science in fundraising.

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