If you are looking to encourage supporters or audiences to make gifts you need a decision-making strategy, and you also need a framework to help
Covid19 is bringing out some great pieces of decision science thinking. Here 16 examples of how to get the handwashing message across. We probably need to vary these to keep people engaged. We especially love the virus decals.
If everyone is comparing the price of their product to a cup of coffee, what does a cup of coffee compare itself to? And what might that mean for fundraising?
October 31st was an exciting day for the =mc consulting team, testing out various decision science principles on behalf of MSF/DWB with a brilliant group
They’re just trying to rationalise. (Tell you rational-lies!) Fundraising consultant Bernard Ross gets serious in part two of this #BlogOff, fighting the ‘no’ corner in
Behavioural Economics is changing our understanding of how people make decisions. While we like to think we are rationale, considered beings, the majority of our
Bernard Ross, =mc Director and co-author of the best-selling book Change for Good – using behavioural economics for a better world blogs about why the
Omar Mahmoud, Chief of Market Knowledge at UNICEF International, and I are running a Big Room session at IFC on The Science of Decision Making
Behavioural economics says we are sometimes rational, but most of the time our rationality is limited by our ability to work things out, the large
=mc director Bernard Ross and Omar Mahmoud Chief of Market Intelligence, UNICEF International presented a session at the National Fundraising Convention on behavioural economics. Below Omar Mahmoud
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