This blog describes a formula/ mnemonic that helps you create a suitable nudge to change behaviour. Nudge theory was developed by Nobel Prize winner Richard Thaler to describe an element of the decision architecture.
In this blog Bernard Ross, director of the decision science team at =mc consulting, explains how Birmingham Museums Trust (BMT) invested in a series of behavioral experiments to increase unrestricted income from visitors to the Birmingham Museum and Art Gallery (BMAG).
In this blog Bernard Ross and Celia Brady explore how a behavioural science project pivoted to drive an extraordinary increase in donor income at Edinburgh
Given up on your New Year Resolutions already? Omar Mahmoud, Senior Consultant with the Decision Science team at =mc consulting explains why every year, fitness
I had a terrific personal training session today. It was terrific mostly because my personal trainer — the very talented Tracy — uses some behavioural decision science principles to make it enjoyable and engaging.
The decisionscience team are currently running a six-month series of experiments with Birmingham Museums and art galleries to identify the most persuasive proposition, channel and format to secure support from visitors.
Bernard Ross, =mc consulting and decisionscience director, is leading the key masterclass at the prestigious International Fundraising Congress in Holland, 18th-19th October 2022. This masterclass is essential for anyone who wants to learn more about the application of the latest thinking in decision science, neuroscience and cognitive psychology to fundraising, communications, advocacy, and campaigning.
There’s a Covid vaccination problem in the US, and it’s a very different one than the rest of the world faces. A large number of citizens are vaccine hesitant, or just can’t get motivated to get their shot. What can agencies, both public and private, that are concerned for public health do to encourage these people?
This week at school my children have been learning all about coins, counting and the value of money. But in our house this has caused a challenge. We don’t have any cash, just cards! Result? We’ve scrabbling around- down the back of the sofa- trying to find coins and notes to help a six year old learn the value of money. So cash it appears is still something useful to know about, even for children. This experience has got me thinking though- as a fundraiser- do we still want notes, coins. To paraphrase Adventures of Stevie V do we still want ‘dirty cash’?
On Aril 6th, Captain Tom Moore started walking in his backyard, with the intention of walking 100 laps to raise £ 1,000 for the NHS Charities Together. By April 30th, his 100th birthday, he had raised £ 32 million or $ 40 million, with donations continuing after his birthday. He has since been knighted. But how on earth did he succeed without fundraisers and specifically fundraising consultants?
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