An interview betweenBernard Ross and Filipe Pascoa on the Gustave Roussy project — an impressive case study showing the impact of applied AI and decision science on fundraising campaigns.
Artificial Intelligence (AI) is one of the most discussed, and often misunderstood topics in our sector. Fundraisers are told that AI can transform acquisition, boost retention, and help unlock major gifts. But how?
In this blog Filipe Páscoa of =mc consulting and enlaight.ai explains how his team helped Amnesty Brazil to build powerful links to the Black Lives Matter campaign.
Find out how =mc consulting helped Greenpeace Mexico build powerful links and identify key subjects using AI for fundraising engagement.
We did some “real world” tests on two cognitive biases that are especially useful to fundraisers: the Endowment Effect and the IKEA Effect. This was done through a simple Cakes For Charity experiment with some interesting results.
In memory of Daniel Kahneman (March 5, 1934- March 27, 2024), winner of the 2002 Nobel Memorial Prize in Economic Sciences, who with Vernon L. Smith, revolutionized our understanding of decision making through his life’s work with his intellectual partner Amos Tversky.
Bernard Ross shows how decision science impacts on your personal life when you visit a restaurant, exposing the techniques use by restaurants to persuade us to spend more money.
(or a Philanthropic Pharmacist if it seems slightly classier…). This blog is taken from Making the Ask by Bernard Ross and Clare Segal. The book explores how to use neuroscience in major donor solicitation.
This blog describes a formula/ mnemonic that helps you create a suitable nudge to change behaviour. Nudge theory was developed by Nobel Prize winner Richard Thaler to describe an element of the decision architecture.
In this blog Bernard Ross, director of the decision science team at =mc consulting, explains how Birmingham Museums Trust (BMT) invested in a series of behavioral experiments to increase unrestricted income from visitors to the Birmingham Museum and Art Gallery (BMAG).
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